While wrapping up from the 29th annual Yachts Miami Beach event, G Marine, “The European Yacht Boutique,” reported that the first show of 2017 for South Florida was an excellent venue with matching results for the dealership.
“It was a great show with many leads and international clientele,” said David Galante, COO, “People loved the yachts we showed and were asking for sea trials and deals.” With the new, gated entrance, the traffic flow was lighter than previous years, but was consistent and qualified and the weekend was jammed thanks to the fantastic weather. Representing four European yacht brands, the Spanish Astilleros Astondoa, British Fairline, Italian EVO Yachts and the newest addition, the Wallytender X, G Marine showed 10 boats ranging in size from 43 to 110 feet.
The first sale of the show was the Fairline 53 Squadron, which was expected, but did not make it to the show. The boat was sold, site unseen, to a prior G Marine customer and owner of a Fairline 42 Squadron who wanted a larger boat. Gus Pena, owner of the Ascendo Resources, a recruiting and staffing agency, said he has happily worked with his salesman for many years and was impressed by what he had seen and heard about the new 53 Squadron. Knowing the brand and dealership, he felt totally comfortably buying the boat, even without seeing it at the show.
“I have been very happy with Fairline and with G Marine as a family business and their level of service,” said Pena, “With a major international brand, it is unusual to get this level of personal attention and we are looking forward to our new boat.”
While the new boats, the Astondoa 66 GLX and the Wallytender X, got a great deal of attention, most of the serious sales interest revolved around the larger boats like the Astondoa 80 GLX and Century 110. “Not everyone wants to spend over $10 million for a 110’ yacht,” says Galante, referring to the Astondoa Century 110, “The 80 GLX has generated great interest since its introduction at last year’s Fort Lauderdale Show, and we are pleased to announce another sale from the show of a new build for an 80 GLX—this fourth hull in two years since the model’s introduction. And since every Astondoa is totally customized, it will be a different boat from the last two, suited to the owner’s boating style.”
The new 66 GLX introduced in Miami demonstrated how much of the 80’s amenities are available in a more easily owner-operated yacht. The company conveyed having a great deal of interest in all of its yachts and is working with several very serious prospects.
According to CEO Alberto Galante, “Representing bigger, custom-built boats as well as day cruisers, people want to see layouts and various configurations—deals can take a bit longer, but boat shows still offer us the opportunity to present our varied builders’ capabilities in design and execution.”
G Marine found that social media efforts including Facebook live stream and Instagram, proved very effective at the show, with the shares and comments helping to convey the exciting lifestyle of the European brands. The EVO 43 was especially popular on video, showing the expandable transom and the raised “transformer.”
“We are boaters, so we understand how to help our clients find the right boat, not just any boat,” comments David Galante, “Through our brokerage business, we can also help clients to move up and down within the brands and sizes carried, from custom-built to high-quality production yachts. We will not sell you a boat that does not suit your boating style—we want to help you remain a happy boater!”